Say precisely what you do
Vague listings attract enquiries you cannot use. "Home services" could mean anything; "Washing machine and refrigerator repair — front-load and top-load, all major brands" tells a customer immediately whether to call you. Name the specific work you take on, and equally, name what you do not — being clear about your limits saves you calls you would only have to refuse.
State your coverage area
This is the second biggest reason enquiries go nowhere. List the localities or zones you serve, and say plainly whether you travel further and what you charge to do so. A customer who knows you cover their area before they call is a customer who is ready to book.
Be clear about how you charge
You do not have to publish fixed rates, but customers need to understand the structure: whether you charge per hour, per visit or per job; whether there is a visit or inspection charge, and whether it is adjusted against the work if they go ahead; whether materials and spare parts are included or billed separately; and whether GST applies. Listings that set this out up front get fewer price-only enquiries and more genuine bookings.
Show the work
Photographs of jobs you have completed do more than any description. Add your experience, any certification or trade qualification, and references if customers are willing to be named. If you work with a team, say how many people come for a job — it matters for moving and cleaning in particular.
Agreeing a job
- Confirm the scope in writing over message before you start, including what is not covered.
- Give a clear quote, and flag anything that could change it — extra parts, stairs where there is no lift, additional rooms.
- Agree the payment stages. Taking payment against completed work rather than fully in advance builds trust, and customers are rightly wary of full prepayment.
- Confirm the date and time, and tell the customer if you are delayed. Reliability is what generates repeat work in this category.
Building repeat business
Most service work comes from being called back and recommended. Turning up on time, quoting accurately and finishing what you said you would do is worth more than any advertising. List your service free and keep your listing updated as your coverage or availability changes.