Measurements matter more than size labels
Sizing varies between brands, and "M" means very little to a buyer who cannot try the item on. Lay the garment flat and measure it, then put the figures in the description: chest or bust, waist, shoulder, sleeve and total length. For shoes, give the insole length in centimetres as well as the marked size. This one habit is the difference between an ad that sells and one that collects "what size is this?" messages.
Say clearly whether the item has been altered, since an altered garment usually cannot be let out again.
Clean it, then photograph it
- Wash or dry-clean before listing and say so in the ad — buyers of second-hand clothing always want to know.
- Photograph the actual item in daylight, not a stock photo from the brand's website. Hang it or lay it flat on a plain background.
- Show the details: the fabric close up, the label, the embroidery or print, and the soles on shoes.
- Photograph every flaw — a small stain, a pulled thread, a worn heel. Buyers forgive flaws they were told about.
Write the title the way people search
Include the type, the size, the colour and the brand if there is one: "Red silk saree with blouse, worn once" or "Nike running shoes, UK 9". Say how many times the item has been worn — "worn once for a wedding" is one of the most persuasive phrases in this category.
Branded items
If you have the original bill, box or dust bag, mention it and photograph it. Buyers of branded items look for proof of purchase, and having it lets you hold your asking price. Describe the item accurately and let the buyer examine it in person before paying.
Meeting the buyer
Meet somewhere public in daylight so the buyer can see the fabric and colour properly — photographs always flatter. Take payment in cash or UPI at handover, and confirm it has reached your account before the item leaves. Remember that buyers cannot return clothing, which is exactly why accurate measurements protect you as much as them.
More help: is second-hand fashion worth it and the guide to buying and selling pre-loved fashion and ethnic wear.